Junior Beef Ambassador Updates
NEBPI hosted two “Meet & Greet” opportunities for the Northeast Junior Beef Ambassadors. The sessions were hosted virtually and served as an opportunity to share Checkoff content with the advocates. Also, NEBPI hosted an interactive talk for the ambassadors with Amanda Radke, ag speaker, beef blogger and rancher, to discuss agricultural advocacy. Explore the Beef Ambassador program.
The Beef Checkoff program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States may retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen’s Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.
