2022 Checkoff Program Funding

How Beef Checkoff Dollars Will Be Spent During Fiscal Year 2022

The Beef Promotion and Research Act and Order authorizes Beef Checkoff funds to only be spent in the following program areas: beef promotion, research, education, information and foreign-market development.

Each September, beef industry organizations present proposals – referred to as Authorization Requests, or “ARs” – to the Beef Promotion Operating Committee, comprised of members of the Cattlemen’s Beef

Board and the Federation of State Beef Councils, to request funding for year-long marketing, education and research projects in these program areas. The organizations approved for funding are referred to as Beef Checkoff contractors.

Currently, the Beef Checkoff has nine contractors and three subcontractors. The contractors and their programs and projects are approved within each of the program areas for the fiscal year 2022 (October 2021 to September 2022).

Industry Information

Strives for an accurate understanding of the beef industry and helps maintain a positive cattle-marketing climate.

NAMI

Builds discovery, access and confidence in veal and veal production. 2022 Funding: $74,210

NCBA

Communicates the message that real beef’s great taste and nutrition can’t be replicated, and addresses the myths around beef and beef production among various audiences. 2022 Funding: $2,473,820

NIAA

Supports the beef industry’s commitment to “One Health” – healthy humans, healthy animals – including the annual Antibiotics Symposium, which will focus on continued knowledge about responsible antibiotic use and the primary efforts aimed at combating antimicrobial resistance. 2022 Funding: $79,160

Consumer Information

Helps enhance beef’s image by sharing nutritional data and other positive messages with media, food editors, dietitians, physicians and others who influence consumers’ food knowledge.

AFBFA

Grows a scientifically-literate society through the beef-based STEM curriculum. Educators utilize STEM curriculum for their middle and high school students with plans for expansion into elementary classrooms this year. 2022 Funding: $926,000

MICA / NEBPI*

Builds beef consumption in highly populated Northeastern U.S. cities by working with restaurants and grocery store chains, marketing to specific consumer groups and garnering support from regional nutrition influencers. 2022 Funding: $494,760

NCBA

Increases consumer awareness of the Beef. It’s What’s For Dinner. brand campaign and positions beef as the number one protein with restaurants, culinary leaders, grocery stores and other markets through media relations. 2022 Funding: $6,234,020

Promotion

Includes advertising, merchandising and new product development as well as training and promotional partnerships with restaurants and supermarkets that stimulate sales of beef and veal products.

NAMI / NYBC*

Facilitates innovative approaches for consumers to access and purchase veal and enhances veal eating experiences by creating meal solutions that capitalize on taste, value and versatility. 2022 Funding: $356,230

NCBA

Connects directly with consumers to promote beef through the iconic Beef. It’s What’s For Dinner. campaign. Through beef marketing and merchandising, Beef. It’s What’s For Dinner. educates and inspires consumers to purchase, prepare and enjoy beef. 2022 Funding: $9,202,600

Research

The foundation for virtually all Checkoff-funded programs, this category of Checkoff projects provides science by providing science related to beef nutrition, beef safety and pathogen resistance.

FMPRE

Conducts post-harvest beef safety and science-based research on processed beef’s nutritional and health benefits. 2022 Funding: $500,000

NCBA

Continues to examine beef’s role in a healthy diet to share with the scientific and nutrition community, improves beef’s unique taste attributes and develops new recipes. 2022 Funding: $8,100,000

USCA / KSU*

This research will tackle the important areas surrounding consumer beef perceptions by looking into beef enrichment with omega-3 fatty acids. 2022 Funding: $210,000

Producer Communications

Informs producers and importers about how their Checkoff dollars are invested through a variety of efforts and initiatives.

CBB

Executes the producer communications program to convey to producers how their Beef Checkoff investment drives demand for beef. Producers engage with The Drive publishing platform, social media and thought leaders to access transparent and factual information on the Checkoff program. 2022 Funding: $1,850,000

Foreign Marketing

Develops international markets for U.S. beef through programs aimed at expanding international market penetration, gaining new market access, and improving global consumer perceptions.

USMEF

Maximizes market access for U.S. beef around the globe, develops demand among new and existing buyers overseas, and increases value of the entire carcass through export support. 2022 Funding: $8,400,000