The Drive in Five – Episode 10
On this episode of The Drive in Five, learn how Beef Quality Assurance makes a difference in cattle care and demand for beef, get details about the National Beef Quality Audit and hear about the consumer marketing campaign that featured popular chefs and what beef dishes they choose to make at home for their friends and family.
The Beef Checkoff program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States may retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen’s Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.
