The Drive in Five – Episode 11
On this episode of The Drive in Five, discover how culinary arts are at the core of the Beef Checkoff and see how consumer demand drivers, views, preferences and buying habits drive beef demand.
The Beef Checkoff program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States may retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen’s Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.
