Beef Industry Consumer Insights
Understanding how consumer demand drivers, views, preferences and buying habits drive beef demand.
From identifying shifting trends to anticipating emerging consumer preferences, research helps the Beef Checkoff make informed decisions. By understanding consumer demand drivers, views, preferences and buying habits, Checkoff contractors can develop and execute targeted strategies and programs to successfully drive demand for beef. Check out the following key takeaways from the 2024 Beef Industry Review of Consumer Insights.
To view the full report, visit BeefResearch.org
Beef demand has remained strong as consumers repeatedly claim they will purchase beef, both in retail and foodservice settings. Consumers continue to rank beef as a top source of protein, superior in taste, nutrition and agree that it is good for social gatherings and special occasions.
The Beef Checkoff program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States may retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen’s Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.
