The Drive in Five – Episode 12
On this episode of The Drive in Five, see how the Beef Checkoff gets beef on menus and in shopping carts by working with retail stores, distributors, manufacturers and restaurants. Also, explore where it all begins for the Beef Checkoff – collections and how they work.
The Beef Checkoff program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States may retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen’s Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.
