New Episode of The Drive in Five: Growing Big-City Beef Demand
On this episode of The Drive in Five, see how the Beef Checkoff drives beef demand in cities like New York, Boston, Philadelphia and more through the Northeast Beef Promotion Initiative. Also, get the scoop on FY25 funding and upcoming programs.
The Beef Checkoff program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States may retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen’s Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.
