Increased Transparency on the Beef Checkoff
On this episode of The Stock Exchange podcast, Sarah Metzler, Cattlemen’s Beef Board’s Senior Director of Organizational Communications, chats with Will Jordan about the Beef Checkoff. Get the inside scoop on who can be a contractor, the role of USDA oversight and how the CBB financial team operates. Tune in here.
The Beef Checkoff program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States may retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen’s Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.
