Voices of the Outdoors Series Promotes Producers’ Love for the Land
Ranchers, outdoor enthusiasts and conservationists don’t always see eye to eye, but there’s common ground when it comes to preserving open spaces. A Checkoff-funded video series, “Voices of the Outdoors,” showcases the groups’ shared belief in taking care of the land. In the most recent episode, Utah producer and Cattlemen’s Beef Board member John Ferry spent the day with adventure photographer Kylie Fly to explore each other’s world rock climbing and on the ranch. This series is being promoted to consumer audiences across YouTube, social media and streaming TV. Watch the video.
The Beef Checkoff program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States may retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen’s Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.
