Cattle Calling: Sharing Ranchers’ Way of Life
To enhance consumer education and highlight the people who raise cattle, the Beef Checkoff’s docuseries, “Cattle Calling,” released a new episode on the Rose Ranch. Located along the coast of Washington State, Rose Ranch has been in operation since 1923. For 100 years, each generation of the Rose family has come back to South Bend to play their part in producing high-quality beef, protecting the land and maintaining the family legacy. “Cattle Calling” fosters understanding and connection between consumers and the resilient men and women who steer the sustainable future of beef production. Watch the episode.
The Beef Checkoff program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States may retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen’s Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.
