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The Cattlemen’s Beef Board  Fill 1 Created with Sketch.

The Cattlemen’s Beef Board

The Cattlemen’s Beef Board

The Cattlemen's Beef Board is responsible for overseeing the collection of the Beef Checkoff and funding of Checkoff programs.

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The Checkoff  Fill 1 Created with Sketch.

The Checkoff

The Checkoff

The Beef Checkoff program is a producer-funded marketing and research program designed to increase domestic and/or international demand for beef.

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Gwenna has spent her life in crop and livestock production and she and her husband, Wade, raised their two sons around Prescott Cattle, their cow/calf, feedlot, and backgrounder/stocker operation. She also devoted four decades to the banking industry, which has helped with the ranch’s bookkeeping, budgets, and capital assets. Today, she looks forward to immersing her grandchildren in the cattle industry. Gwenna is a member of NCBA, the Idaho Cattlemen’s Association, the Carey Picabo Chamber of Commerce, and she previously served as chairman of Idaho Cattlewomen.

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