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Frequently Asked Questions

Press Release via NEBPI, a subcontractor to the Beef Checkoff

Beef had an impressive presence during the 45th New Balance Falmouth Road Race on August 20th. Four Team Beef members started in Woods Hole, Massachusetts, and ran along the beautiful coast of Cape Cod into Falmouth Heights, with more than 12,000 other runners from the surrounding New England region and international areas.

Chrissy Carroll, RD, discussed last-minute sports nutrition concerns with runners at the Beef Booth during the New Balance Falmouth Road Race.

Leading up to the race, the checkoff participated in the annual Falmouth Road Race Health & Fitness Expo which was visited by approximately 75,000 runners and their families. Visitors at the beef checkoff booth enjoyed beef jerky samples and learned about beef’s versatility and value as part of an athlete’s diet and lifestyle.

The checkoff partnered with Chrissy Carroll (pictured), Registered Dietitian, USAT Level 1 Triathlon Coach and blogger at Snacking in Sneakers to share “3 Reasons Why Runners Should Eat Beef” leading up to the race. She then posted a recap of her experience with Team Beef on her blog. Chrissy was on-hand during the expo to answer runners’ last-minute sports nutrition questions and explain how beef fits into the mix.

Pennsylvania beef producer and former Millennial 2 Millennial (M2M) Beef Advocate Ezra Swope noted, “Having the opportunity to interact with our consumers was an extremely valuable experience for me as a producer because it allowed me to understand their point of view. I would highly recommend that all beef producers join their state’s council staff at consumer events.”

At the beef booth, consumers had the chance to enter to win a steakhouse gift card by participating in an educational survey. Of those polled, only 36 percent were aware that 40 percent of food taken home by Americans goes uneaten; 87.5 percent of survey entrants had a favorable opinion of beef.

Events like the New Balance Falmouth Road Race allow the checkoff to engage directly with consumers, including athletes, to highlight beef’s taste and nutritional benefits as well as cooking techniques. Checkoff-funded research in the Northeast shows that consumers are interested in making changes to improve the healthiness of their lifestyle. Interacting face-to-face with them helps get their nutrition and cooking questions answered.

For more information about the race, search #BeefFuelsFalmouth on Twitter. Participation in this event was made possible by the Kentucky Beef Council. For more information, visit NEBPI.org.

Media Contact: Kaitlyn Carey, kcarey@pabeef.org

Internal links within this document are funded and maintained by the Beef Checkoff. All other outgoing links are to websites maintained by third parties.

Frequently Asked Questions

The Beef Industry Long Range Plan (LRP) is developed every three to five years and lays out aggressive goals to strengthen the beef industry. As part of this initiative, the Beef Checkoff interviewed cattlemen and women across the country to hear the checkoff is helping them for long-term success on their operations.

Driggers Cattle Company, South Carolina

The Driggers Cattle Company was started in the 1970s and now spans four counties in North and South Carolina. They have continued to pass along the operation, and as natural beef producers, Jamie Drigger says the Beef Checkoff helps create marketing opportunities and increase consumer knowledge of beef quality, resulting in the ability to grow their operation.

“We want to create a product for the consumer that they desire,” says Drigger. “[The Beef Checkoff] has raised consumer awareness in quality, which is important to us because we try to focus heavily on our genetics. The checkoff has allowed us to do that by promoting a product that is good-quality, safe, it’s nutritious, and they are going to want to be return customers.”

How does the Beef Checkoff Help?

The Beef Checkoff plays an important role growing and maintaining beef demand, thus opening new opportunities for cattle producers to sustain their businesses for generations to come. That includes keeping close tabs on what consumers want in terms of end products, as well as sharing information regarding safe and sustainable beef production carried out by cattle producers — ensuring that’s what they find at the meat case when they go to purchase food for their families.

It’s no small task, but checkoff investments are part of the reason that beef demand has remained strong throughout the extremely tight supplies of recent years. In fact, a study by Dr. Harry Kaiser at Cornell University demonstrates that every checkoff dollar invested has a return on investment of $11.20. That means that every dollar invested by cattle producers returns $11.20 more to an operation than would have received without the checkoff in place.

tractor carrying hay

Frequently Asked Questions

Brief Summary of 2016 National Beef Quality Audit Results Shared at Cattle Industry Summer Meeting

Data from the 2016 National Beef Quality Audit (NBQA) suggests the beef industry continues to improve the quality of its products, but there is still room for improvement. Results from the research were presented at a session during the 2017 Cattle Industry Summer Meeting in Denver on July 13.

Download the 2016 National Beef Quality Audit Executive Summary here.

Among the positive findings in the 2016 NBQA are a significant increase in Choice and Prime carcasses, a high mobility score for cattle entering packing plants, and the fact that the number of blemishes, condemnations, and other attributes that impact animal value remain small. Among areas for improvement was that more bruising was evident (although bruising was less severe) and that more than 30% of livers harvested did not pass inspection and were condemned.

“The research proved the beef cattle industry has a great story to tell, but also suggests we aren’t getting that story to as many people as we should,” said Josh White, Executive Director of Producer Education for the National Cattlemen’s Beef Association, a contractor to the Beef Checkoff Program. “Utilizing the Beef Quality Assurance program and its principles more uniformly throughout the industry could not only enhance industry commitment to better beef, but would help increase consumer confidence and encourage greater beef demand. This research suggests that carrying the BQA message throughout the industry would benefit every beef audience.”

The NBQA, funded by the Beef Checkoff program, has been conducted every five years for the past quarter century, and provides a set of guideposts and measurements for cattle producers and others to help determine quality conformance of the U.S. beef supply. Results found through the NBQA have helped lead to improvements in cattle and beef production, including reductions in carcass blemishes and fewer lost opportunities related to branding and other practices.

Read more in-depth information about the results from the 2016 NBQA here [link to 2016 National Beef Quality Audit (NBQA): The Results Drive article].

Frequently Asked Questions

The Beef Industry Long Range Plan (LRP) is developed every three to five years and lays out aggressive goals to strengthen the beef industry. As part of this initiative, the Beef Checkoff interviewed cattlemen and women across the country to hear the checkoff is helping them for long-term success on their operations.

Empire Dairy, Colorado

At Empire Dairy near Wiggins, Colorado, the Dinis family relies on the checkoff-funded Beef Quality Assurance program to teach them cattle-handling techniques, which allows them to sell better-quality beef, along with the high-quality milk produced at the farm. Following good management practices is part of their plan to pass the farm along to the third generation.

“We want to keep that animal in the best condition possible, not only for the health and welfare of the cow, but at the end of its production cycle we want to produce a quality product that we can enter into the beef supply,” says Britt Dinis. “At the end of the day, the more successful operation you can have the better chance you give your kids to carry on and continue in this industry.”

How does the Beef Checkoff Help?

The Beef Checkoff plays an important role growing and maintaining beef demand, thus opening new opportunities for cattle producers to sustain their businesses for generations to come. That includes keeping close tabs on what consumers want in terms of end products, as well as sharing information regarding safe and sustainable beef production carried out by cattle producers – ensuring that’s what they find at the meat case when they go to purchase food for their families.

It’s no small task, but checkoff investments are part of the reason that beef demand has remained strong throughout the extremely tight supplies of recent years. In fact, a study by Dr. Harry Kaiser at Cornell University demonstrates that every checkoff dollar invested has a return on investment of $11.20. That means that every dollar invested by cattle producers returns $11.20 more to an operation than would have received without the checkoff in place.

Frequently Asked Questions

The Beef Industry Long Range Plan (LRP) is developed every three to five years and lays out aggressive goals to strengthen the beef industry. As part of this initiative, the Beef Checkoff interviewed cattlemen and women across the country to hear the checkoff is helping them for long-term success on their operations.

Townsend Ranch, Montana

On the Townsend family farm and ranch in Montana, the business brings together many generational views to be successful. Third-generation rancher, Will Townsend highlights the Beef Checkoff programs he says have been most influential for the beef industry.

“The Beef Checkoff has done a lot of things for the beef industry. The biggest thing, when you look at it from a 30,000 foot view, is that it has brought a lot of different segments together to promote beef,” says Townsend.

Finding market opportunities both foreign and domestic is a major focus of the Beef Checkoff. By investing dollars toward discovering consumer demand for different products in different regions of the world, the checkoff is driving demand for beef around the world.

“Domestic and foreign marketing is something that really probably wouldn’t be done by different segments of the industry without all of them coming together. Again, that probably wouldn’t have been done without the Beef Checkoff.”

How does the Beef Checkoff Help?

The Beef Checkoff plays an important role growing and maintaining beef demand, thus opening new opportunities for cattle producers to sustain their businesses for generations to come. That includes keeping close tabs on what consumers want in terms of end products, as well as sharing information regarding safe and sustainable beef production carried out by cattle producers — ensuring that’s what they find at the meat case when they go to purchase food for their families.

It’s no small task, but checkoff investments are part of the reason that beef demand has remained strong throughout the extremely tight supplies of recent years. In fact, a study by Dr. Harry Kaiser at Cornell University demonstrates that every checkoff dollar invested has a return on investment of $11.20. That means that every dollar invested by cattle producers returns $11.20 more to an operation than would have received without the checkoff in place.

Frequently Asked Questions

The Beef Industry Long Range Plan (LRP) is developed every three to five years and lays out aggressive goals to strengthen the beef industry. As part of this initiative, the Beef Checkoff interviewed cattlemen and women across the country to hear the checkoff is helping them for long-term success on their operations.

Joplin Regional Stockyards: Joplin, Mo.

Joplin Regional Stockyards is a family business involving two generations. Jackie Moore has worked at the stockyards since the 1970s, and he says the Beef Checkoff is crucial to promoting beef not only in the U.S., but worldwide.

“We are big on family. We are big on promotion of our own products, and I think when you talk about the Beef Checkoff and those kind of things, we’ve got to promote what we do as an industry worldwide and globally,” says Jackie Moore.

His sons Skyler and Bailey say other aspects of the checkoff like the focus on beef quality and new product research helps maintain and increase consumer demand, ensuring growth opportunities for future beef producers.

“Going forward from here for the next generation, I think it’s really important that we keep people informed of the quality of beef we are raising and the different things that we are doing to strive to make this a better industry. And, I really think with the Beef Checkoff’s help we can keep everybody on the same track to let them know we are raising a safe, good product every day of our lives,” says Skylar Moore.

“You know I think as we move forward the Beef Checkoff dollars are going toward research to make these ready-made beef product meals. I think that’s going to be a crucial part of our business. As we move forward to be able to reach those people in the inter-cities and the suburbs, you know the mom gets home after work at 5 [o’clock] and she wants someone quick and easy to fix her kids. I think these ready-made meals that the Beef Checkoff is putting the money in for the research is going to be a crucial part of this business as we move forward,” says Bailey Moore.

How does the Beef Checkoff Help?

The Beef Checkoff plays an important role growing and maintaining beef demand, thus opening new opportunities for cattle producers to sustain their businesses for generations to come. That includes keeping close tabs on what consumers want in terms of end products, as well as sharing information regarding safe and sustainable beef production carried out by cattle producers — ensuring that’s what they find at the meat case when they go to purchase food for their families.

It’s no small task, but checkoff investments are part of the reason that beef demand has remained strong throughout the extremely tight supplies of recent years. In fact, a study by Dr. Harry Kaiser at Cornell University demonstrates that every checkoff dollar invested has a return on investment of $11.20. That means that every dollar invested by cattle producers returns $11.20 more to an operation than would have received without the checkoff in place.

Frequently Asked Questions

The Beef Industry Long Range Plan (LRP) is developed every three to five years and lays out aggressive goals to strengthen the beef industry. As part of this initiative, the Beef Checkoff interviewed cattlemen and women across the country to hear the checkoff is helping them for long-term success on their operations.

AL Bar Ranch of San Antonio, Florida

Bill Barthle, third-generation rancher in San Antonio, Fla., says the Beef Checkoff helps explain to consumers how U.S. beef is produced. He feels increasing consumer knowledge and the demand for beef, along with working to increase producer support of the checkoff will all play a crucial role in passing the beef operation onto future generations.

“One of my main concerns with the Beef Checkoff now is the value of the dollar of the Beef Checkoff. The Beef Checkoff was established in 1985, and the Beef Checkoff dollar now is only worth 41 cents. We need more support because we have to educate the people what is going in the beef industry. We want to educate them about nutritional value of beef,” says Bill Barthle.

“We need the support of the Beef Checkoff to pass this onto the next generation.”

How does the Beef Checkoff Help?

The Beef Checkoff plays an important role growing and maintaining beef demand, thus opening new opportunities for cattle producers to sustain their businesses for generations to come. That includes keeping close tabs on what consumers want in terms of end products, as well as sharing information regarding safe and sustainable beef production carried out by cattle producers — ensuring that’s what they find at the meat case when they go to purchase food for their families.

It’s no small task, but checkoff investments are part of the reason that beef demand has remained strong throughout the extremely tight supplies of recent years. In fact, a study by Dr. Harry Kaiser at Cornell University demonstrates that every checkoff dollar invested has a return on investment of $11.20. That means that every dollar invested by cattle producers returns $11.20 more to an operation than would have received without the checkoff in place.

Frequently Asked Questions

The Beef Industry Long Range Plan (LRP) is developed every three to five years and lays out aggressive goals to strengthen the beef industry. As part of this initiative, the Beef Checkoff interviewed cattlemen and women across the country to hear the checkoff is helping them for long-term success on their operations.

Byergo Family: Savannah, Mo.

The Byergo family credits the Beef Checkoff for protecting producers and finding new opportunities to grow the industry, as well as securing a future for the next generation.

“Doing well and having things that protect you and go forward, the Beef Checkoff could be one of the things that makes us global. We got to protect ourselves, protect our trading ability,” says Andy Byergo. “I’ve always had this theory that you’re either doing things to advance and do better. I have never been a believer in this, be normal or average. Without protection and advertisement and teaching people to believe in what we produce, it’s more about producing for [the] consumer–that’s our client than it maybe it is proving it to ourselves.”

His son Bryson speaks to providing future opportunities for his daughters and how the checkoff is assisting in that effort.

“For me, one of the most important aspects that the Beef Checkoff provides is sustainability for future generations,” says Bryson Byergo.

How does the Beef Checkoff Help?

The Beef Checkoff plays an important role growing and maintaining beef demand, thus opening new opportunities for cattle producers to sustain their businesses for generations to come. That includes keeping close tabs on what consumers want in terms of end products, as well as sharing information regarding safe and sustainable beef production carried out by cattle producers — ensuring that’s what they find at the meat case when they go to purchase food for their families.

It’s no small task, but checkoff investments are part of the reason that beef demand has remained strong throughout the extremely tight supplies of recent years. In fact, a study by Dr. Harry Kaiser at Cornell University demonstrates that every checkoff dollar invested has a return on investment of $11.20. That means that every dollar invested by cattle producers returns $11.20 more to an operation than would have received without the checkoff in place.

Frequently Asked Questions

The Beef Industry Long Range Plan (LRP) is developed every three to five years and lays out aggressive goals to strengthen the beef industry. As part of this initiative the Beef Checkoff interviewed cattlemen and women across the country to hear the checkoff is helping them for long-term success on their operations. Learn more about the LRP here.

Mushrush Red Angus: Chase County, Kansas

From his family’s ranch in Chase County, Kansas, Joe Mushrush says he and his wife, Connie, are dedicated to creating a viable entity for any of the family’s future generations to return to the ranch and explains how the Beef Checkoff is helping them accomplish this goal.

“We have told our kids that any of them that want to return to the ranch, that we would do our level best to make a spot for them,” says Joe Mushrush.

The Beef Checkoff serves as a consumer-facing resource for producers so they can focus on producing quality products.

“The Beef Checkoff allows us to do something we can’t do on our own. We do not have the time or resources or the knowledge to go out and approach consumers on our own. By pooling our resources with other producers, it allows us to reach those consumers that we otherwise would not have any way to reach. And, by combining our resources and our voice, hopefully we can make a difference.”

How does the Beef Checkoff Help?

The Beef Checkoff plays an important role growing and maintaining beef demand, thus opening new opportunities for cattle producers to sustain their businesses for generations to come. That includes keeping close tabs on what consumers want in terms of end products, as well as sharing information regarding safe and sustainable beef production carried out by cattle producers — ensuring that’s what they find at the meat case when they go to purchase food for their families.

It’s no small task, but checkoff investments are part of the reason that beef demand has remained strong throughout the extremely tight supplies of recent years. In fact, a study by Dr. Harry Kaiser at Cornell University demonstrates that every checkoff dollar invested has a return on investment of $11.20. That means that every dollar invested by cattle producers returns $11.20 more to an operation than would have received without the checkoff in place.

Frequently Asked Questions

The Beef Industry Long Range Plan (LRP) is developed every three to five years and lays out aggressive goals to strengthen the beef industry. As part of this initiative, the Beef Checkoff interviewed cattlemen and women across the country to hear the checkoff is helping them for long-term success on their operations.

Triangle H: Garden City, Kansas

Sam Hands says business planning for future generations is a critical part of the Triangle H ranch south of Garden City. Hands was one of the first six Beef Checkoff volunteer leaders from Kansas back in the checkoff’s first year in 1986.

“It was very humbling and gratifying to see all segments of the industry come together with a common goal, and that was to advance the sustainability of the beef industry by way of a product that was going to bring satisfaction to our consumer,” says Hands.

“[The Beef Checkoff] has allowed us to bring future generations into the operation for the beef industry to have a sustainable future.”

How does the Beef Checkoff Help?

The Beef Checkoff plays an important role growing and maintaining beef demand, thus opening new opportunities for cattle producers to sustain their businesses for generations to come. That includes keeping close tabs on what consumers want in terms of end products, as well as sharing information regarding safe and sustainable beef production carried out by cattle producers — ensuring that’s what they find at the meat case when they go to purchase food for their families.

It’s no small task, but checkoff investments are part of the reason that beef demand has remained strong throughout the extremely tight supplies of recent years. In fact, a study by Dr. Harry Kaiser at Cornell University demonstrates that every checkoff dollar invested has a return on investment of $11.20. That means that every dollar invested by cattle producers returns $11.20 more to an operation than would have received without the checkoff in place.