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The Cattlemen’s Beef Board  Fill 1 Created with Sketch.

The Cattlemen’s Beef Board

The Cattlemen’s Beef Board

The Cattlemen's Beef Board is responsible for overseeing the collection of the Beef Checkoff and funding of Checkoff programs.

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The Checkoff

The Checkoff

The Beef Checkoff program is a producer-funded marketing and research program designed to increase domestic and/or international demand for beef.

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Cattlemen’s Beef Board Leadership

Officers of the Cattlemen’s Beef Board (CBB) are elected by fellow board members and serve as volunteers. Read more about each of your CBB officers and their commitment to the industry.

Chair

Ryan Moorhouse

Amarillo, Texas

Reappointed in 2024

Vice Chair

Cheryl DeVuyst

Morrison, Oklahoma

Reappointed in 2024

Secretary-Treasurer

Terry Quam

Lodi, Wisconsin

Appointed in 2023
Andy Bishop headshot

Immediate Past Chair

Andy Bishop

Cox's Creek, Kentucky

Reappointed in 2024
Becky Potmesil headshot

CO-CHAIR

Becky Potmesil

Alliance, Nebraska

Reappointed in 2025
Gwen Geis headshot

CHAIR

Gwen Geis

Gillette, Wyoming

Reappointed in 2025