The Cattlemen's Beef Board is responsible for overseeing the collection of the Beef Checkoff and funding of Checkoff programs.
The Beef Checkoff program is a producer-funded marketing and research program designed to increase domestic and/or international demand for beef.
Southwest Unit: Hanford, CA, Southwest Unit
Appointed in 2025
Committees: Safety & Product Innovation Committee
Unit: Southwest Unit representing California and Nevada
Notifications
