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Beef Board

Beef Board

The Cattlemen's Beef Board is responsible for overseeing the collection of the Beef Checkoff and funding of Checkoff programs.

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The Checkoff

The Checkoff

The Beef Checkoff program is a producer-funded marketing and research program designed to increase domestic and/or international demand for beef.

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Debbie and her husband, Ron, own and operate Gill Cattle Company, a cow-calf operation in North Central Texas. While she did not originally come from a farming or ranching background, she tackled the steep learning curve and came to truly enjoy the ag lifestyle. She is active in the Texas CattleWomen organization, where her idea for a hands-on training program evolved into Women in Ranching Tours, Education, Training and More. Debbie is also serving as the Texas CattleWomen’s 2019-2020 president. She is also the Region IV director for the American National CattleWomen.

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