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The Cattlemen’s Beef Board  Fill 1 Created with Sketch.

The Cattlemen’s Beef Board

The Cattlemen’s Beef Board

The Cattlemen's Beef Board is responsible for overseeing the collection of the Beef Checkoff and funding of Checkoff programs.

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The Checkoff  Fill 1 Created with Sketch.

The Checkoff

The Checkoff

The Beef Checkoff program is a producer-funded marketing and research program designed to increase domestic and/or international demand for beef.

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Jason comes from a small town in New Zealand, where livestock and horticulture operations contribute significantly to the local economy. As a youngster, he spent most summer months and weekends milking cows and helping out at a neighbor’s dairy farm. Nearly 30 years ago, he moved to the U.S. and has spent most of that time working on market access and agricultural policy areas at the New Zealand Embassy in Washington DC. In 2019, David accepted the role of Trade & Relationship Manager (North America) with Beef + Lamb New Zealand, an industry organization representing New Zealand’s sheep and beef farmers.

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