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The Cattlemen’s Beef Board  Fill 1 Created with Sketch.

The Cattlemen’s Beef Board

The Cattlemen’s Beef Board

The Cattlemen's Beef Board is responsible for overseeing the collection of the Beef Checkoff and funding of Checkoff programs.

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The Checkoff  Fill 1 Created with Sketch.

The Checkoff

The Checkoff

The Beef Checkoff program is a producer-funded marketing and research program designed to increase domestic and/or international demand for beef.

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A proud seventh-generation Florida cattle rancher, LuJean is owner/operater of Heartland Large Animal Services, a large animal mobile veterinary practice in Bartow, Florida. Together with her husband Ike, she also owns a small cow/calf operation, and she teaches beef cattle production and animal sciences at Warner University. In her “spare time,” LuJean shows registered Brahman cattle, and is active in her county- and state-level cattlemen’s association, the Florida Beef Council, and is a committee member of her county’s Youth Fair Board & Steer Committee.

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