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The Cattlemen’s Beef Board

The Cattlemen’s Beef Board

The Cattlemen's Beef Board is responsible for overseeing the collection of the Beef Checkoff and funding of Checkoff programs.

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The Checkoff

The Checkoff

The Beef Checkoff program is a producer-funded marketing and research program designed to increase domestic and/or international demand for beef.

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Melissa Daniels

Nicasio, California , Southwest Unit

Reappointed in 2024

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Committees: Consumer Trust Committee

Unit: Southwest Unit representing California and Nevada

Melissa is the sole Owner/Operator for a Black Angus cow-calf operation on her ranch in Marin County, California where she was born and raised. She also has a small-scale beef label for guests to purchase during their farm stay. Her pride and joy has been with livestock since she was young and her father was a large animal veterinarian where she was exposed to learning all aspects of animal husbandry and health.

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