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The Cattlemen’s Beef Board  Fill 1 Created with Sketch.

The Cattlemen’s Beef Board

The Cattlemen’s Beef Board

The Cattlemen's Beef Board is responsible for overseeing the collection of the Beef Checkoff and funding of Checkoff programs.

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The Checkoff  Fill 1 Created with Sketch.

The Checkoff

The Checkoff

The Beef Checkoff program is a producer-funded marketing and research program designed to increase domestic and/or international demand for beef.

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Steve runs S Bar Ranch, a cow/calf operation in southern Wisconsin, and also works as a representative for Superior Livestock Auction. He's a third-generation cattle producer and has been in the cattle business for more than four decades. As an active part of the cattle industry, Steve served on the board of the Wisconsin Cattlemen’s Association and has also been a member of Farm Bureau and NCBA. As a stakeholder, he appreciates how The Drive keeps producers informed and educated about the Beef Checkoff and how Checkoff dollars are invested each year.

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