Below, you will find the schedule of events with the time and location included in CBB Member registration. Click here to view the full Cattle Industry Convention Schedule of Events. If you have questions, please contact CBB Staff at (303) 220-9890.
Monday, February 3
Registration Opens
7:30 a.m. – 6:00 p.m. | Registration Area – Main Lobby
CBB Nominating Committee Meeting & Candidate Interviews
7:00 a.m. – 6:00 p.m. | Marriott Rivercenter Hotel – Conference Room 5
Tuesday, February 4
Registration Open
7:30 a.m. – 7:00 p.m. | Registration Area – Main Lobby
CBB Nominating Committee Meeting & Candidate Interviews
8:00 a.m. – 12:00 p.m. | Marriott Rivercenter Hotel – Conference Room 5
CBB Executive Committee Meeting
8:30 a.m. – 10:00 a.m. | Marriott Rivercenter Hotel – Grand Ballroom – Salon 1
Checkoff Evaluation Committee Meeting
10:30 a.m. – 12:30 p.m. | Henry B. Gonzalez Convention Center – Room 304
Market Research – Today’s Beef Consumer
1:00 p.m. – 2:45 p.m. | Henry B. Gonzalez Convention Center – Stars at Night Ballroom B1
Opening General Session
3:00 p.m. – 4:30 p.m. | Exhibit Hall 1
Trade Show Welcome Reception (Optional)
4:30 p.m. – 7:00 p.m. | Exhibit Halls 2-4A
CBB Budget & Audit Meeting
5:00 p.m. – 6:00 p.m. | Marriott Rivercenter Hotel – Grand Ballroom – Salon 1
CBB Reception & Alumni Reception
6:30 p.m. – 7:30 p.m.
Wednesday, February 5
Registration Open
7:30 a.m. – 5:00 p.m. | Registration Area – Main Lobby
General Session II: A Beef Quality Assurance Celebration
8:00 a.m. – 9:30 a.m. | Exhibit Hall 1
Checkoff Highlight Session
10:00 a.m. – 12:00 p.m. | Henry B. Gonzalez Convention Center – Stars at Night Ballroom B2-4
Lunch in the Trade Show
11:00 a.m. – 2:00 p.m. | Exhibit Halls 2-4A
Checkoff Program Committee Meetings
2:30 p.m. – 4:30 p.m. | Henry B. Gonzalez Convention Center
- Consumer Trust – Room 214 B
- Domestic Marketing – Room 214 A
- International Marketing – Room 207
- Nutrition & Health – Room 212
- Safety & Product Innovation – Room 210
- Stakeholder Engagement – Room 213
Wednesday Night Event (Optional)
7:00 p.m. – 10:00 p.m. | Big Tex Fest at Smoke Skybar
Thursday, February 6
Registration Open
7:30 a.m. – 3:00 p.m. | Registration Area – Main Lobby
General Session III: CattleFax 2025 U.S. & Global Protein & Grain Outlook Seminar
8:00 a.m. – 10:00 a.m. | Exhibit Hall 1
CBB Meeting
10:30 a.m. – 12:30 p.m. | Henry B. Gonzalez Convention Center – Room 301
Thursday Night Event (Optional)
8:00 p.m. – 11:45 p.m. | San Antonio Stock Show & Rodeo with Scotty McQueary