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The Cattlemen’s Beef Board  Fill 1 Created with Sketch.

The Cattlemen’s Beef Board

The Cattlemen’s Beef Board

The Cattlemen's Beef Board is responsible for overseeing the collection of the Beef Checkoff and funding of Checkoff programs.

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The Checkoff  Fill 1 Created with Sketch.

The Checkoff

The Checkoff

The Beef Checkoff program is a producer-funded marketing and research program designed to increase domestic and/or international demand for beef.

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2025 Cattle Industry Summer Business Meeting

This meeting will be held in person. Below you will find the schedule of events included in CBB Member registration. If you have questions, please contact CBB Staff at (303) 220-9890.

Monday, July 7

Registration Open

12:00 p.m. – 6:00 p.m. | Sapphire North West Foyer

CBB Executive Committee Meeting

3:30 p.m. – 5:00 p.m. | Sapphire Ballroom H 

Tuesday, July 8

Registration Open

7:00 a.m. – 4:00 p.m. | Sapphire North West Foyer

Budget & Audit Committee Meeting

8:00 a.m. – 9:00 a.m. | Sapphire Ballroom H

Checkoff Evaluation Committee Meeting

9:30 a.m. – 12:00 p.m. | Sapphire Ballroom A

General Session Lunch with Long Range Plan Rollout

12:15 p.m. – 2:15 p.m. | Sapphire Ballroom BCFGJKNO

Checkoff Highlights Session

2:30 p.m. – 5:00 p.m. | Sapphire Ballroom IM

Chatting About the Checkoff Session: Hot Topics Today

5:15 p.m. – 6:30 p.m. | Sapphire Ballroom IM

Wednesday, July 9 

Registration Open 

7:00 a.m. – 5:00 p.m. | Sapphire North West Foyer 

CBB & Federation New Member Breakfast – Invite Only 

6:30 a.m. – 7:30 a.m. | Room 411

Checkoff Program Committee Meetings

8:00 a.m. – 2:00 p.m. | Various Locations Outlined Below by Committee:

  • Consumer Trust – Sapphire Ballroom H
  • Domestic Marketing – Sapphire Ballroom M
  • International Marketing – Sapphire Ballroom E
  • Nutrition & Health – Sapphire Ballroom I
  • Safety & Product Innovation – Sapphire 400 
  • Stakeholder Engagement – Sapphire Ballroom A

Grab & Go Lunch

11:00 a.m. – 1:00 p.m. | Various Locations Outside Meeting Rooms

Cattlemen’s Beef Board Meeting

4:00 p.m. – 6:00 p.m. | Sapphire Ballroom LP 

 Cattlemen’s Beef Board & Alumni Reception 

6:00 p.m. – 7:00 p.m. | Sapphire Terrace