CBB meetings are open. If you have questions, please contact the CBB office at (303) 220-9890.
Purpose Statement:
Advance credible research demonstrating the nutritional and health benefits of beef, and effectively communicate results with consumers, opinion leaders and stakeholders.
Welcome & Call to Order
• Chair
Approval of:
• Agenda
• Minutes from 2023 Cattle Industry Summer Business Meeting
Committee Overview
• Review purpose statement, initiatives, and committee ground rules
• Beef Promotion Operating Committee outcomes
Contractor Engagement
• Description
• Program updates
• Questions
Wrap-up and Next Steps
• Questions
• Engagement and communication between meetings
Adjourn
• Date and time
