Meeting Consumer Demand Archives - Page 9 of 10

Press Release Via NCBA

The National Cattlemen’s Beef Association, a contractor to the Beef Checkoff, has announced the winners of its prestigious 2018 Beef Quality Assurance (BQA) Awards at the 2018 Cattle Industry Convention in Phoenix, Arizona.

The National BQA Award recognizes outstanding beef, marketer and dairy producers that demonstrate animal care and handling principles as part of their day-to-day operations. A common trait among all contest entrants must be a strong desire to continually improve BQA on their operations while encouraging others to implement the comprehensive cattle management program. The awards focus on five categories, including Cow-Calf, Dairy, Feedyard, Marketer and Educator of the Year.

2018 BQA Cow-Calf Award

Bently Ranch, located in Minden, Nevada, is the recipient of the 2018 Cow-Calf BQA Award. The ranch has a focus of doing the right thing in all aspects of beef production. Bently Ranch takes on a relaxed and low-stress attitude with a commitment to proper animal care and handling. With a recent focus on selling direct to the consumer, the ranch has noticed a big difference in the quality of their cattle thanks to implementing BQA practices.

2018 BQA Dairy Award

Kraft Family Dairies, located in Fort Morgan, Colorado, is the winner of the 2018 BQA Dairy Award. Simply put: they care for their cows. By combining their passion with a focus on preventative health management, the farm showcases their commitment to BQA guidelines in every step of their dairy operation. What makes Kraft unique is its two-farm operation. One site houses healthy cattle. The other takes in animals that may need a little TLC. By using this two-site system, Kraft Family Dairies has drastically cut down on the number of cattle in the hospital.

2018 BQA Feedyard Award

The winner of the 2018 BQA Feedyard Award is BLAC-X Farms in Rock County, Minnesota. Between the two minds of the Bakken brothers, Jay and Peter, they share an extensive knowledge of the feedlot, cow-calf herd and crop operations. With a focus on education, they participate in several research projects and share their ideas on the best BQA practices with hundreds of others during tours of their operation.

2018 BQA Marketer Award

Central Livestock in South St. Paul, Minnesota, has been named the 2018 BQA Marketer Award winner. Their marketing practices encourage producers to focus on BQA vaccination standards by incentivizing vaccinations in the sale ring. Cattle that are up-to-date on vaccinations sell for higher prices. They also have step-by-step guides for producers to follow that highlight animal safety, ultimately yielding the best cattle.

2018 BQA Educator of the Year

Dr. Ron Gill is the winner of the 2018 BQA Educator of the Year award. In addition to his responsibilities as professor at Texas A&M University, Dr. Gill takes his lessons outside the classroom and into the field for collaborative, hands-on demonstrations through NCBA’s Stockmanship and Stewardship program. Not only an avid proponent of BQA practices, he’s also helped develop some of the BQA guidelines that many producers follow today.

Award winners are selected by a committee comprised of BQA certified representatives from universities, state beef councils, sponsors and affiliated groups, who assess nominations based on their demonstrated commitment to BQA practices, their service as leaders in the beef industry and their dedication to promoting the BQA message to grow consumer confidence.

Four National BQA Awards (Cow-Calf, Feedyard, Dairy and Marketer) are funded in part by the Beef Checkoff program with additional financial support provided by Cargill. The BQA Educator Award is funded in part by the Beef Checkoff program with additional financial support provided by Boehringer Ingelheim.

You can read more on each of the award winners’ operations at https://www.bqa.org/about/bqa-awards.

Media can contact Kellie Wostrel, APR, (402) 818-1114, kelliew@swansonrussell.com for a media kit including pre-written stories, videos and photos.

Beef quality, consumer incomes, attention to beef in medical journals and the general media, and shifts in race composition of the U.S. population are key determinants affecting beef demand in the long term.

So concludes a study commissioned by the Beef Checkoff program called “Assessing Beef Demand Determinants.” The study summarizes the current knowledge of consumer demand for beef, and identifies the best opportunities for the industry to influence demand positively.

Authors of the report include Dr. Glynn Tonsor, professor of livestock marketing at Kansas State University, Dr. Jayson Lusk, distinguished professor and head of the Department of Agricultural Economics at Purdue University, and Dr. Ted Schroeder, professor of livestock marketing at Kansas State University.

“The information gathered and analyzed for this comprehensive report is invaluable to the beef industry, in general, and to the Beef Checkoff program, in particular,” said cow-calf producer Jackie Means, a member of the Cattlemen’s Beef Promotion & Research Board and chair of the Joint Evaluation Committee that commissioned the research for the checkoff. “Members of the Cattlemen’s Beef Board and directors of the Federation of State Beef Councils will be asked to use the information in this report in making decisions about how to invest Checkoff dollars in Fiscal Year 2018 and beyond.”

Understanding Beef Demand

Understanding beef demand and how to affect it is a daunting task, yet the report’s authors note that it also is critical to the industry’s long-term viability.

Given the state of the cattle industry’s supply, the understanding of beef demand vs. consumption is particularly critical.

One very important point in developing strategies to grow beef demand will be clarification of the role of per capita consumption in beef demand. Per capita consumption is, in effect, per capita availability of beef, the economists note. Demand, on the other hand, effectively refers to the quantity of beef that consumers will purchase at a given price, with all other factors held constant.

“Beef purchasing decisions have become less sensitive to retail beef prices. While prices will always matter, this reinforces the importance of industry focus on beef quality aspects: taste, appearance, convenience, and freshness,” said Dr. Tonsor.

“In short, both beef supplies and cattle prices increased in 2017 relative to 2016 – an outcome only possible with demand growth,” the report notes. “A perpetual industry priority is to better understand and monitor beef demand, and to inform stakeholders because demand directly influences overall industry success.”

What is Important to Beef Producers?

It has been a critical need for the industry to understand what beef demand is: Is it as strong today compared to the past? What has made it strong? Those kinds of basic questions have been important to the Beef Checkoff for a very long time. If beef demand is strong, then higher prices are being paid for beef than would otherwise be the case. That’s because higher prices being paid for beef in turn leads to higher prices for wholesale beef, higher fed cattle, and higher feeder cattle prices, and most producers recognize that benefit in the form of higher cattle prices.

One of the things the research did was to update elasticity estimates, or how sensitive purchasing behavior is to prices. If the price goes up by 1%, how many fewer pounds are purchased? This study showed U.S. consumers are less sensitive to beef prices than they used to be. That does not mean price doesn’t matter, but the numbers showed that a 1% increase in price has a smaller impact on beef consumption than it used to.

“What I believe that signals is that beef quality issues such as taste, appearance, and freshness have elevated over time,” said Dr. Tonsor.

“The tone and impact of ‘hot topics’ covered in the media and medical community can change notably over time,” continued Dr. Tonsor. “In past years, discussions around fat were a detriment to beef demand but more recently these discussions have enhanced beef demand. Similarly, this study shows how Atkins Diet discussions remain supportive of beef demand, but less so than a decade earlier.”

What Can the Checkoff Do?

Based on research, data, and information examined, the researchers prepared five key recommendations for Checkoff leaders to consider in making decisions about how to invest Checkoff dollars:

Beef quality aspects such as taste, appearance, convenience, and freshness are innate product quality attributes identified as top priorities in past beef demand studies, and they remain key for sustaining and growing beef demand.
External coverage of “hot topics” is likely to continue to be dynamic for the beef industry. Researchers made the recommendation for systematic reassessment of which topics have the largest net impact on beef demand and focus on those.
Increase collaborative approaches with the U.S. pork and chicken industries. Given limited cross-price sensitivity and a host of common challenges and opportunities, a more collaborative approach may better utilize the industry’s limited resources given recent increases in competition from plant-based protein sources.
Recommend additional targeting of beef product development, messaging, and marketing to consumers with particular attention to race, income, age, political ideology, and product type considerations.
Conduct a systematic evaluation of information sources available to gain beef demand insight. Multiple data sources and methods were used to gain a more complete understanding of beef demand determinants, and the researchers encouraged more focus on leveraging existing industry investments to regularly assess beef demand.

Download the full study here: “Assessing Beef Demand Determinants.”

An independent survey of beef producers found 74 percent continue to approve of the Beef Checkoff program; this finding is 5 percent higher than the survey a year ago. Importantly, the more producers know about the program, the more supportive they are. The survey also found that producers are generally more optimistic about the cattle industry than they were a year ago. The random survey of 804 beef and dairy producers nationwide was conducted by the independent firm Aspen Media & Market Research from mid-December 2017 until mid-January 2018. The survey found that in addition to stronger support of the checkoff compared to a year ago, a substantial majority of beef and dairy producers continue to say their beef checkoff is a good value:

76% say the beef checkoff has contributed to a positive trend in beef demand
78% say the checkoff has value even when the economy is weak, 5% higher than last year
65% say the checkoff contributes to profitability of their operations
71% say the checkoff represents their interests, 4% higher than last year
61% believe the checkoff is well-managed

In addition, while fewer producers (43 percent) said they remembered having seen, read or heard anything about the checkoff in the past six months, 86 percent reported the information they remembered was positive, 8 percent higher than a year ago.

“We are encouraged that three out of four producers continue to support the checkoff,” said Jo Stanko, Investor Relations Working Group co-chair. “On the other hand, it is concerning that fewer producers consider themselves ‘informed’ about the checkoff, and only 43 percent say they have seen, read or heard checkoff news in the past six months. Since most producers believe it’s important for the program to communicate to them checkoff results, it’s clear we will need to step up these communications efforts in the months ahead.”

The survey informs checkoff leaders of strengths and weaknesses in producer communications efforts and is used directly in developing an authorization request for the next year. See this year’s survey results [link to PDF] as well as results from previous surveys [link to resources page].

Over the past few months, the Beef Checkoff has been using the “Rethink the Ranch” media campaign to help consumers gain a better understanding of how cattle producers care for their livestock and introduce them to the environmental practices farmers and ranchers are using to produce the world’s best-tasting beef.

It is important that consumers understand how committed producers are to serving as faithful stewards of the environment and the valuable natural resources that have been entrusted to them.

Elaine Utesch is part of the Triple U Ranch, a family-run cattle operation near Washta, Iowa, that has made environmental stewardship a top priority. In fact, in 2000, their efforts were recognized when they received the Environmental Stewardship award from the National Cattlemen’s Beef Association, a contractor to the Beef Checkoff.

“Stewardship is something that we feel strongly about,” says Utesch. “We are here for the long haul and this land is our legacy that we will be able to pass on to our children and their families.”

When her father-in-law, William Utesch started working this land, he made environmental stewardship his mission by implementing sustainable practices such as developing watersheds and building buffer strips, terraces and ponds to protect water and prevent erosion.

“He had a strong feeling of stewardship of the land,” explains Elaine. “He made it a real mission to leave the land better than when he started, and that’s something he’s passed on to his sons and their families.”

Out west, water management is critical. Kevin Kester uses the latest technology to conserve water and manage grazing systems on the Bear Valley Ranch, located near Parkville, California.

“We’ve invested a lot in solar technology for our water systems that allows us to pump water up in the higher elevations,” says Kester. “Because we can distribute water resources more effectively and efficiently, we are better able to manage grazing and protect grasslands.”

These are the kinds of stories the Beef Checkoff is sharing with consumers on the new “Beef. It’s What’s for Dinner.” website. The site provides consumer-friendly, easy-to-understand information to show how beef producers are being effective stewards of the land and resources.

Check out the redesigned BeefItsWhatsForDinner.com website. Follow #RethinkTheRanch on social media.

In October, the Beef Checkoff launched “Rethink the Ranch,” a campaign that is working to build a strong pasture-to-plate connection between ranchers and consumers and help consumers gain a better understanding of how cattle producers are using advanced technology to benefit their businesses and the environment.

A perfect example of how technology is being used can be found at the Bear Valley Ranch, located near Parkfield, California. The Kester family put down roots and started ranching there 150 years ago in 1867. Back then, no one could have predicted how technology would be used to manage cattle operations.

“Every time there is a new technology, we try to take advantage of it,” says Kevin Kester. “Most recently, we purchased a commercial drone that we use to gather cattle, look at our water troughs and make sure everything is functioning correctly.”

Kevin says that with over 100 miles of roads on the ranch, the drone saves them a lot time and energy that would be taken up in driving down those roads.

“If cattle are in a rugged part of the country where it’s harder to herd them with dogs or on horseback, we can fly the drone over them and get them moving in the direction we want for gathering them,” he says.

Along with drone technology, the Kesters are using solar technology to operate water systems and manage grazing systems.

“We’ve developed a lot of solar technology for our water systems that allows us to pump water up in the higher elevations,” he says. “That helps us manage grazing. It’s also good for the wildlife after the hot summer we had. Not only does technology help us in our business, it’s beneficial for the environment and conservation.”

Brian Medeiros is also using technology to reduce energy costs on the Medeiros and Sons Dairy Farm in Hanford, California.

“We want to be as self-sustaining on power as we can. We put in solar panels this past year and that’s going to take care of eighty percent of our electrical uses,” says Medeiros. “In the future, we’re going to look at other things such as methane digesters and projects that can help us be as self-sustaining as possible without being a burden to anyone else.”

Check out the redesigned BeefItsWhatsForDinner.com website. Follow #RethinkTheRanch on social media and learn more about the campaign here.

The Beef Industry Long Range Plan (LRP) is developed every three to five years and lays out aggressive goals to strengthen the beef industry. As part of this initiative, the Beef Checkoff interviewed cattlemen and women across the country to hear the checkoff is helping them for long-term success on their operations.

Generation to Generation at A-Bar Ranch, Oklahoma

The future of agriculture is dependent upon our youth that are coming along.
Mike Armitage

The Armitage family at the A-Bar Ranch in Oklahoma says transitioning a beef operation from generation to generation can be difficult, but the Beef Checkoff is helping families ease that burden.

The average age of farmers and ranchers continues to increase. It is important there are resources in place that to promote the success of the beef industry to encourage young people to return to the ranch.

“As someone who has gone through a generational passing, I know how important it is that we take our money and we invest it in the right places,” says Sarah Armitage. “That one dollar give us so much for our return on our investment. I am excited about what the Beef Checkoff has to offer in terms of promotion and marketing–what it will return to us in the future.”

How does the Beef Checkoff Help?

Beef Checkoff plays an important role growing and maintaining beef demand, thus opening new opportunities for cattle producers to sustain their businesses for generations to come. That includes keeping close tabs on what consumers want in terms of end products, as well as sharing information regarding safe and sustainable beef production carried out by cattle producers — ensuring that’s what they find at the meat case when they go to purchase food for their families.

It’s no small task, but checkoff investments are part of the reason that beef demand has remained strong throughout the extremely tight supplies of recent years. In fact, a study by Dr. Harry Kaiser at Cornell University demonstrates that every checkoff dollar invested has a return on investment of $11.20. That means that every dollar invested by cattle producers returns $11.20 more to an operation than would have received without the checkoff in place.

Coupled with the website redesign for “Beef. It’s What’s for Dinner.”, the Beef Checkoff has launched “Rethink the Ranch,” a campaign that is working to build a stronger pasture-to-plate connection between ranchers and consumers by showcasing real farmers and ranchers and their real stories about how they produce beef.

Based on consumer research, people purchasing beef want to know more about sustainable farming and the use of antibiotics and hormones. “Rethink the Ranch” is highlighting beef producers across the U.S. to explain to consumers how they raise beef responsibly.

Cody Easterday, who operates feedlots in eastern Washington, knows the important role technology plays in beef production.

“Thanks to the technologies that we have at our feedyard, we’re able to keep the animals more comfortable, we’re able to improve the environment around us and we’re ultimately able to raise the safest, healthiest beef for people around the world.”

By being transparent and sharing with consumers all that goes into raising cattle, “Rethink the Ranch” is illustrating the hard work and long hours farming families invest in their livestock, along with the advanced technologies being utilized to raise the best beef in the world.

According to Elaine Utesch from the Triple U Ranch in Washta, Iowa, this a story worth telling.

“As a producer, it’s my responsibility to let people know that farms like ours is where their food is coming from,” says Utesch. “And the Beef Checkoff lets consumers know that their food is produced using sustainable, environmental practices.”

The checkoff, via the “Rethink the Ranch” campaign, is providing a consumer-friendly, easy-to-understand way to communicate the complexities of raising quality beef in a way that consumers have probably never heard – or seen – before.

Check out the redesigned BeefItsWhatsForDinner.com website. Follow #RethinkTheRanch on social media and learn more about the campaign here.

Promoting beef has become more complicated than it was in 1992 when the Beef Checkoff launched the “Beef. It’s What’s for Dinner.” brand.

With consumers becoming more and more interested in where their food comes from, the Beef Checkoff is kicking off “Rethink the Ranch,” a campaign targeted toward consumers to re-introduce them to beef as part of the 25th anniversary of “Beef. It’s What’s for Dinner.” The campaign showcases real farmers and ranchers and their real stories about how they produce beef.

“Rethink the Ranch” is building a stronger pasture-to-plate connection between ranchers and consumers, highlighting the humanity behind beef production.

To showcase this humanity, the National Cattlemen’s Beef Association (NCBA), a contractor to the Beef Checkoff, took a camera crew and travelled 3,800 miles across the U.S., visiting six different cattle operations in four states. They captured more than 100 hours of video, along with images and stories about everyday farmers and ranchers.

Follow these producers’ stories from Iowa, Washington, Florida and California to see how the checkoff is helping consumers #RethinkTheRanch. Share their stories with consumers so they can meet some of today’s farmers and ranchers who bring beef from pasture to plate. Consumers will also learn about the advanced tools and techniques that are used in beef production.

This will be the first time that BeefItsWhatsForDinner.com will promote both the product and the people who produce that product. The site tells a brand story that is focused on promoting beef’s greatest strengths: the unbeatable taste of beef, the people and production process behind beef, the variety and ease of cooking beef and the nutritional strength that beef provides.

Click here to visit the NEW BeefItsWhatsForDinner.com!

The beef industry Long Range Plan (LRP) is developed every three to five years and lays out aggressive goals to strengthen the beef industry. As part of this initiative, the Beef Checkoff interviewed cattlemen and women across the country to hear the checkoff is helping them for long-term success on their operations.

Dalebanks Angus, Kansas

At Dalebanks Angus near Eureka, Kansas, the Perriers say Beef Checkoff programs have helped them drive more value to their beef. By investing dollars toward research and innovation, the checkoff has helped cattle producers increase their return on investments.

The checkoff-funded Beef Quality Assurance program educates producers on proper management techniques to help increase beef quality within every segment of the beef industry.

“The Beef Quality Assurance program showed us just how much money we could capture by simply doing things like moving the injection sites from the hip and the rump up to the neck where we had less high-valued cuts. That drove millions of dollars into our industry,” says Matt Perrier.

Investing dollars toward product development is another way the Beef Checkoff has utilized dollars to increase the value of beef.

“Things like the flat iron steak and things that used to get ground up into hamburger and other low valued cuts, today are sold for a premium,” says Perrier.

How does the Beef Checkoff Help?

The Beef Checkoff plays an important role growing and maintaining beef demand, thus opening new opportunities for cattle producers to sustain their businesses for generations to come. That includes keeping close tabs on what consumers want in terms of end products, as well as sharing information regarding safe and sustainable beef production carried out by cattle producers – ensuring that’s what they find at the meat case when they go to purchase food for their families.

Nicholas Coombes, age 10, shows off his bull calf, which will be exhibited at the New York State Fair this fall.

Consumers’ choices for purchasing beef gets more diverse every day. Traditional brick-and-mortar grocery stores are still a primary solution, however internet-based grocers or complete dinner solutions from online meal kit delivery services, like HelloFresh, are reliable options.

HelloFresh ships boxes of refrigerated ingredients and recipes to customers who prepare and cook the meals themselves. A large portion of their customer base is in the Northeast, where approximately a quarter of the nation’s population lives.

On August 25, 2017, the National Beef Checkoff hosted a group from the New York City HelloFresh corporate office for a full-day beef immersion experience at Thunder View Farms in Grahamsville, New York. The Richard Coombes and Philip Coombes families head Thunder View, which prides itself on raising high-quality Angus genetics. The company retains ownership of its calves through finishing, then direct markets the finished cattle.

Hello Fresh at Thunder View Farms beef tour

Thunder View Farms beef tour with NYC-based meal kit delivery company, HelloFresh. This immersion event was made possible by the Colorado Beef Council through a grant to the Northeast Beef Promotion Initiative, a contractor to the beef checkoff program.

Following the morning farm tour, which included discussions on cattle feeding, reproduction, selection and herd health, the group was treated to a lunch of smoked beef brisket, courtesy of Thunder View Farms. Kari Underly, author of “The Art of Beef Cutting,” led the group through an in-depth, beef-cutting demonstration of the beef shoulder clod, chuck roll, top sirloin and sirloin tip. The objective of the demonstration was to inspire HelloFresh to incorporate a wider variety of beef cuts in the meal-kits for customers to enjoy.

Cindy Chan Phillips, M.S., MBA, RD, and the New York Beef Council’s Director of Nutrition Education, a position funded by Nebraska and Kansas Beef Councils, addressed the group with a presentation on beef nutrition.

“We really enjoyed having the HelloFresh dietitian and protein buyers on this tour. They are dedicated to offering nutritious, tasty and sustainable foods to their customers. It was exciting to share the latest Beef WISE research on how lean beef as part of a heart healthy diet helps improve heart health and weight loss.”

At the conclusion of the event, Bridget Wasser, M.S., executive director of Meat Science and Technology at the National Cattlemen’s Beef Association (NCBA) and Meghan Pusey, executive director of Consumer Marketing with NCBA, both contractors to the beef checkoff, addressed the group via a webinar and discussed the value beef brings to the e-commerce space and how to capitalize on it.

Rebecca Lewis, M.S., R.D.N., Head Dietitian with HelloFresh U.S., commented following the tour, “The love and dedicated care of the calves, cows, steers and bulls were very evident. The team enjoyed seeing the vast open space of green grass pastures the herd was able to roam upon, and learning about the genetic breeding program to create a 5-star, high-quality premium beef product. We felt the experience was incredibly valuable to better understand the nutrition and value of incorporating lean beef into recipe development. The beef cutting demonstration was particularly illustrative of how many different cuts are available for purchase, and the suggestions for use in recipe development were much appreciated.”

For more information visit NortheastBeef.org.

Menges Family Ranch, Arizona

The Menges Ranch in southeast Arizona explains how the Beef Checkoff has increased the value of beef and improved their cattle-handling techniques. By taking advantage of these programs, they feel confident about the next generation’s prospects in beef production.

“I can remember the onset of the checkoff program, when the beef council decided to use checkoff dollars to create additional demand for the chuck and the round. And, I think that created a significant increase in the price of our product,” says Jeff Menges.

Suzanne Menges says due to the location of their ranch, they have large tourist traffic, and they take it as an opportunity to educate people about the industry through their catering business, Black Hills Catering.

“I have used Beef Checkoff recipes over the last 20 years, but when you’re producing that for the public, it takes on a whole new meaning.”

How does the Beef Checkoff Help?

The Beef Checkoff plays an important role growing and maintaining beef demand, thus opening new opportunities for cattle producers to sustain their businesses for generations to come. That includes keeping close tabs on what consumers want in terms of end products, as well as sharing information regarding safe and sustainable beef production carried out by cattle producers — ensuring that’s what they find at the meat case when they go to purchase food for their families.

Press Release via NEBPI, a subcontractor to the Beef Checkoff

Beef had an impressive presence during the 45th New Balance Falmouth Road Race on August 20th. Four Team Beef members started in Woods Hole, Massachusetts, and ran along the beautiful coast of Cape Cod into Falmouth Heights, with more than 12,000 other runners from the surrounding New England region and international areas.

Chrissy Carroll, RD, discussed last-minute sports nutrition concerns with runners at the Beef Booth during the New Balance Falmouth Road Race.

Leading up to the race, the checkoff participated in the annual Falmouth Road Race Health & Fitness Expo which was visited by approximately 75,000 runners and their families. Visitors at the beef checkoff booth enjoyed beef jerky samples and learned about beef’s versatility and value as part of an athlete’s diet and lifestyle.

The checkoff partnered with Chrissy Carroll (pictured), Registered Dietitian, USAT Level 1 Triathlon Coach and blogger at Snacking in Sneakers to share “3 Reasons Why Runners Should Eat Beef” leading up to the race. She then posted a recap of her experience with Team Beef on her blog. Chrissy was on-hand during the expo to answer runners’ last-minute sports nutrition questions and explain how beef fits into the mix.

Pennsylvania beef producer and former Millennial 2 Millennial (M2M) Beef Advocate Ezra Swope noted, “Having the opportunity to interact with our consumers was an extremely valuable experience for me as a producer because it allowed me to understand their point of view. I would highly recommend that all beef producers join their state’s council staff at consumer events.”

At the beef booth, consumers had the chance to enter to win a steakhouse gift card by participating in an educational survey. Of those polled, only 36 percent were aware that 40 percent of food taken home by Americans goes uneaten; 87.5 percent of survey entrants had a favorable opinion of beef.

Events like the New Balance Falmouth Road Race allow the checkoff to engage directly with consumers, including athletes, to highlight beef’s taste and nutritional benefits as well as cooking techniques. Checkoff-funded research in the Northeast shows that consumers are interested in making changes to improve the healthiness of their lifestyle. Interacting face-to-face with them helps get their nutrition and cooking questions answered.

For more information about the race, search #BeefFuelsFalmouth on Twitter. Participation in this event was made possible by the Kentucky Beef Council. For more information, visit NEBPI.org.

Media Contact: Kaitlyn Carey, kcarey@pabeef.org

Internal links within this document are funded and maintained by the Beef Checkoff. All other outgoing links are to websites maintained by third parties.

Frequently Asked Questions

2018 BQA Cow-Calf Award

2018 BQA Dairy Award

2018 BQA Feedyard Award

2018 BQA Marketer Award

2018 BQA Educator of the Year

Frequently Asked Questions

Understanding Beef Demand

What is Important to Beef Producers?

What Can the Checkoff Do?

Frequently Asked Questions

Frequently Asked Questions

Frequently Asked Questions

Frequently Asked Questions

Generation to Generation at A-Bar Ranch, Oklahoma

How does the Beef Checkoff Help?

Frequently Asked Questions

Frequently Asked Questions

Frequently Asked Questions

Dalebanks Angus, Kansas

How does the Beef Checkoff Help?

Frequently Asked Questions

Frequently Asked Questions

Menges Family Ranch, Arizona

How does the Beef Checkoff Help?

Frequently Asked Questions