From primetime sports broadcasts to national news features, the Beef Checkoff is driving demand for beef. The Cattlemen’s Beef Board and Beef Checkoff Impact Report provides a comprehensive look at Checkoff financial information, program highlights, key studies and more.
Discover how beef made headlines on ESPN, The Today Show and NFL broadcasts, and how immersive beef production experiences are shaping the perspectives of nutritionists, educators and health professionals. Plus, dive into economic impact studies and the latest beef nutrition research fueling consumer decisions.
Streamlined Beef Checkoff Report
The Cattlemen’s Beef Board Annual Report and the Annual Evaluation of Beef Checkoff Programs Report are being combined to streamline processes and provide members and stakeholders with a single, comprehensive document, “Cattlemen’s Beef Board and Beef Checkoff Impact Report.”
