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The Cattlemen’s Beef Board  Fill 1 Created with Sketch.

The Cattlemen’s Beef Board

The Cattlemen’s Beef Board

The Cattlemen's Beef Board is responsible for overseeing the collection of the Beef Checkoff and funding of Checkoff programs.

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The Checkoff  Fill 1 Created with Sketch.

The Checkoff

The Checkoff

The Beef Checkoff program is a producer-funded marketing and research program designed to increase domestic and/or international demand for beef.

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Beef Promotion Operating Committee

The Beef Promotion Operating Committee is defined in the Beef Act as the body responsible for developing the annual budget, which must be approved by the full Beef Board and USDA, for developing plans and programs in the areas of promotion, research, consumer information, industry information, foreign marketing and producer communications.

The Beef Promotion Operating Committee includes 10 producers elected by the Cattlemen’s Beef Board and 10 producers elected by the Federation of State Beef Councils. The Act and Order requires that the Beef Promotion Operating Committee contract with national, non-profit, industry-governed organizations to implement Beef Checkoff programs.

Beef Promotion Operating Committee Beef Board Members

Chair

Ryan Moorhouse

Amarillo, Texas

Reappointed in 2024

Andy Bishop headshot

Andy Bishop

Cox's Creek, Kentucky

Reappointed in 2024

Sarah Childs

Lake Placid, Florida

Reappointed in 2024

Bree DeMontigny

Mullen, Nebraska

Appointed in 2024

Cheryl DeVuyst

Morrison, Oklahoma

Reappointed in 2024

Trish Dowton

Ellis, Idaho

Reappointed in 2023

Sallie Miller headshot

Sallie Miller

Briggsdale, Colorado

Reappointed in 2024

Hayley Moss

Hull, Iowa

Appointed in 2023

Terry Quam

Lodi, Wisconsin

Appointed in 2023

Joan Ruskamp

Dodge, Nebraska

Appointed in 2024

Beef Promotion Operating Committee Federation Members

Nancy Jackson, DVM

Vice Chair

Nancy Jackson, DVM

Eupora, Mississippi

Brian Amundson

Jamestown, North Dakota

John Ferry

Corinne, Utah

Mark Goes

Odell, Nebraska

Daniel Hanrahan

Cumming, Iowa

Andy Kellom

Hobson, Montana

Scott Lake

Laramie, Wyoming

June Loseke

Columbus, Nebraska

Travis Maddock

Maddock, North Dakota

Shannon Treichel

Canyon, Texas