The Beef Promotion Operating Committee is defined in the Beef Act as the body responsible for developing the annual budget, which must be approved by the full Beef Board and USDA, for developing plans and programs in the areas of promotion, research, consumer information, industry information, foreign marketing and producer communications.
The Beef Promotion Operating Committee includes 10 producers elected by the Cattlemen’s Beef Board and 10 producers elected by the Federation of State Beef Councils. The Act and Order requires that the Beef Promotion Operating Committee contract with national, non-profit, industry-governed organizations to implement Beef Checkoff programs.
Chair
Cox's Creek, Kentucky
Reappointed in 2024
Morrison, Oklahoma
Reappointed in 2024
Ellis, Idaho
Reappointed in 2023
Corinne, Utah
Appointed in 2022
Thedford, Nebraska
Reappointed in 2022
Stillwater, Oklahoma
Reappointed in 2023
Amarillo, Texas
Reappointed in 2024
Lodi, Wisconsin
Appointed in 2023
Winnsboro, Texas
Reappointed in 2024
Lancaster, Wisconsin
Appointed in 2022
Vice Chair
Georgetown, Texas
Springer, Oklahoma
Odell, Nebraska
Cumming, Iowa
Eupora, Mississippi
Hobson, Montana
Cambridge, Illinois
Davenport, North Dakota
Ault, Colorado
Canyon, Texas
