Purpose:
Engage beef community stakeholders in programs that enhance understanding of the Beef Checkoff and advance the beef industry.
Initiatives:
- Measure, document, improve and communicate the net climate and environmental impact of beef production
- Align and collaborate with traditional and non-traditional partners to tell the positive story of beef cattle production
- Expand BQA program
- Develop production/processing/marketing systems that result in sustained profitability in all sectors
- Explore business models and risk management tools that result in more sustainable producer profit opportunities
- Attract innovation and intellectual capital and cultivate the next generation of talent into the beef industry
- Increase industry funds for beef marketing, promotion and research
- Encourage the cooperation and collaboration of existing industry advisory committees to identify and prioritize research efforts
- Educate producers, lawmakers and industry stakeholders on the benefits and impact of the Beef Checkoff
- Cultivate preventative animal care and wellness technologies
Twice a year, producer leaders meet in committees to review promotions and other projects that directly tie to their initiatives based on the Beef Industry Long Range Plan.
