Enjoy the latest stories from the field highlighting the many ways your dollars help strengthen our industry, our people and consumers' love for great beef.
Take in the latest Beef Checkoff news in the time it takes to brew your morning coffee.
The Drive in Five is a five-minute video round-up of the latest news on how your Checkoff dollars are being used to drive beef demand across America — and the world.
Get more details on these stories and more with a complimentary subscription to The Drive newsletter. Available monthly to your inbox or quarterly to your mailbox, The Drive is your source for in-depth state and national Beef Checkoff information.
The Cattlemen’s Beef Promotion and Research Board, usually referred to as the Cattlemen’s Beef Board (CBB), oversees the Beef Checkoff program which was established in the Beef Promotion and Research Act as part of the 1985 Farm Bill. CBB manages the collection of $1 per head on all cattle sold in the U.S. and $1 per head equivalent on imported cattle, beef and beef products. CBB is also responsible for approving the annual budget for its national checkoff-funded programs.
