b'2025 INDUSTRY INFORMATIONStrives for an accurate understanding of the beef industry and helps maintain a positive cattle-marketing climate.MIAdministers the Veal Quality Assurance (VQA) program and fosters public awareness regarding VQAs positive impact on animal well-being. 2025 Funding: $60,000BEEF CHECKOFF NIAAPromotes responsible antibiotic use and combats antimicrobial resistance by maintaining consistent scientific collaboration between the animal PROGRAM FUNDING agriculture and human health sectors. 2025 Funding: $95,000NCBAConveys the message that beef offers unparalleled taste and nutrition WHERE THE MONEY GOES:while dispelling myths about beef to consumer audiences.THE BREAKDOWN OF 20252025 Funding: $2,800,000BEEF CHECKOFF FUNDING CONSUMER INFORMATIONStrengthens beefs image by proactively sharing nutritionalThe Beef Promotion and Research Act anddata and positive messages with influential stakeholders, Order authorizes Beef Checkoff funds toincluding media, food editors, dietitians, physicians and other key figures who shape consumers food knowledge.only be spent in the following program MICA/NEBPI*areas: beef promotion, research, consumerBuilds beef consumption in highly populated Northeastern U.S. cities by and industry information, foreign-marketworking with restaurants and grocery store chains, marketing to specific consumer groups and garnering support from regional nutrition influencers.development and producer communications.2025 Funding: $900,000AFBFAEach September, beef industry organizationsProvides science teachers with high-quality immersive experiences and present proposalsreferred to asmaterials to teach science through the lens of beef production.2025 Funding: $600,000Authorization Requests, or ARsto theNCBABeef Promotion Operating Committee,Increases consumer awareness of the Beef. Its Whats For Dinner. brand campaign and positions beef as the number one protein with restaurants, comprised of members of the Cattlemensculinary leaders, grocery stores and other markets. 2025 Funding: $6,000,000Beef Board and the Federation of State Beef Councils, to request funding for year-longPROMOTIONmarketing, education and research projectsIncludes advertising, merchandising and new product in these program areas. Those organizationsdevelopment as well as training and promotional partnerships with restaurants and supermarkets that stimulate sales of beef approved for Beef Checkoff-funded work areand veal products.referred to as Beef Checkoff contractors. MI/ NYBC*Empowers consumers with innovative approaches to access and For FY25, the Beef Checkoff has eightpurchase veal, elevating their veal-eating experiences through creative meal solutions that maximize taste, value and versatility.contractors and two subcontractors. The2025 Funding: $220,000contractors and their programs and projectsNCBAare approved within each of the programConnects directly with consumers to promote beef through the iconicBeef. Its Whats For Dinner. brand. Through beef marketing and areas for the fiscal year 2025 (October 2024merchandising, Beef. Its Whats For Dinner. educates and inspires consumers to purchase, prepare and enjoy beef. to September 2025).2025 Funding: $8,900,000'