b'RESEARCH BEEF CHECKOFF Provides the foundation for virtually all Beef Checkoff-fundedH I G H L I G H T Sinformation and promotion by providing science related to beef nutrition, beef safety and pathogen resistance. MF U.S. Meat Export Federation Conducts post-harvest beef safety and science-based research on processed beefs nutritional and health benefits. Program Updates 2025 Funding: $600,000NCBA Purchasing Managers from Sams Clubs in Works alongside universities and institutions to conduct high-qualityChina Study Koreas Retail Marketscientific research on beefs nutritional benefits, providing a soundThe U.S. Meat Export Federation (USMEF), is factual basis to promote beefs role in a healthy diet.2025 Funding: $8,000,000 working closely with Sams Club to help the retailer grow its profitability with U.S. red PRODUCER COMMUNICATIONSmeat. Already the largest retailer in China for Informs producers and importers about how their Beefchilled U.S. beef with 48 outlets, Sams Club Checkoff dollars are invested through a variety of efforts plans to open six or seven new outlets per and initiatives. year. USMEF took representatives on a tour of four retail outlets to demonstrate packaging CBB and merchandising techniques for U.S. beef. Communicates to producers where their Checkoff dollars are spent through The Drive newsletter (printed and electronic versions), media relations,U.S. Beef Introduced to Industry in attendance at producer meetings, social media and other tactics.Ghana, West Africa 2025 Funding: $1,800,000In an initial step toward exploring Ghana and FOREIGN MARKETING the West Africa regions potential for U.S. Develops international markets for U.S. beef throughbeef, USMEF partnered with USDAs Foreign programs aimed at expanding market penetration, gaining newAgricultural Service and African importer market access, improving global consumer perceptions andPGL Distribution for an introductory seminar building trust. and tasting event at the Polo Club restaurant in Accra, Ghana. USMEF Corporate Chef USMEF Germn Navarrete joined USMEF Africa Maximizes market access for U.S. beef around the globe, develops demandRepresentative Matt Copeland and USMEF among new and existing buyers overseas and increases the value of the entireRegional Representative Monty Brown to carcass through export support. 2025 Funding: $8,000,000 present a culinary journey with U.S. beef to more than 20 guests, including the countrys largest retailer, high-end hotels and restaurants, and high-profile influencers.CONTRACTOR KEYAFBFA NIAAShowcasing U.S. Beef Alongside Top American Farm BureauNational Institute forRestaurants at Mexico Food FestivalFoundation for Agriculture Animal Agriculture CBB MIUSMEF partnered with a foodservice Cattlemens Beef PromotionMeat Institute distributor in Mexico to show food lovers and Research Board NEBPI*how to bring exceptional experiences from MFNortheast Beef top restaurants into their homes. One of Meat Foundation Promotion InitiativeMICANYBC*Mexicos premier food events, Sabores Meat Import Council New York Beef Council Polanco Festival, served as a training of AmericaUSMEFground for participants through a series NCBAUnited States MeatNational Cattlemens Export Federationof masterclasses conducted by leading Beef Association chefs and hosted by the U.S. beef and pork *=Subcontractor industries. More than 300 participated in the masterclasses.'