b'BEEF CHECKOFF H I G H L I G H T SJan Lyons Receives Beef Checkoff Visionary AwardCongratulations to Jan Lyons of Manhattan, Kansas, Furthermore, the national Beef Checkofffor receiving the prestigious 2024 Beef Checkoff contributed to increased tax revenue at the federal,Visionary Award! This honor recognizes an individual state and local levels, amounting to a grand total ofin the beef industry who has shown outstanding support and commitment to the Beef Checkoffs $743 millionin 2023, distributed as follows: goals and vision. Hear from Jan and learn about her $34 millionin county tax revenue years of dedication and leadership. $205 millionin state tax revenue Watch Video:$504 millionin federal tax revenueWere extremely pleased with the results of this latest study, said Cheryl DeVuyst of Morrison, Oklahoma, former chair of the Beef Checkoffhttps://swn.sn/janlyonsEvaluation Committee and current secretary-treasurer of the Cattlemens Beef Board (CBB). STATE BEEF COUNCIL PROGRAM SPOTLIGHTThe Beef Checkoffs primary goal isBridging Science and Agriculture: to increase beef demand here in theKansas Beef Council Hosts STEM U.S. and worldwide. The statisticsTraining for Educatorsuncovered by this study tell us that were achieving that goal andThe Kansas Beef Council (KBC) hosted an On the Farm STEM training over the summer, bringing 15 Kansas providing producers and importersmiddle and high school teachers together to explore with an excellent return on theirhow food and agriculture can be integrated into science national Checkoff investments. education. Teachers were guided through hands-on experiences at Downey Ranch and Tiffany Cattle To view the full ROI and Economic ImpactCompany, demonstrating the intersection of STEM Studies, visit, www.beefboard.org/principles with modern ranching practices. Teachers learned about technologies like drones, GPS collars, return-on-investment/ and genetic testing, and received resources to bring these real-world applications into their classrooms. Sources: 1 The term demand-driving activities refers to national Beef Checkoff programs that influence beefFeedback from the event highlighted a shift in demand such as promotion, education, trade servicing and influencer activities as well as research projects. 2 Beef demand is the relationship between the price of beef and the quantity of beef purchased.participants trust in beef production practices, 3 The $1 invested refers to national Beef Checkoff program dollars that were allocated to demand- particularly regarding animal care and technology driving activities from 2019-2023 by the Beef Promotion Operating Committee, a 12-member body of appointed producers and importers. 4 use, showing the programs impact on connecting Importing countries include Mexico, Japan, South Korea, Taiwan, Hong Kong, China and the European Union as they collectively represent the major destinations for U.S. beef exports. 5 agriculture to scientific learning.The term broader economy refers to the U.S. economy, which encompasses the beef industry (i.e., producers and importers,) input supply industries that benefit from increased purchase of inputs and services from the beef industry, and macroeconomic outputs.'